Art Direction
Moodboards become reality.
Cotife was a new brand and this was their first photoshoot. I took the logo style guide and developed a photography style guide and then put this moodboard together based on the the information gathered from both. First photo is the moodboard before the shoot - the following photos are from the actual shoot.
For Fall 2021, I researched current trends and color palettes to put the moodboard together. Once the moodboard look and feel was created, I worked on applying it to the clients needs. Jewelry Television is all about jewelry, so I applied the moodiness, props and color palette to the product they needed to promote for the season.